Some stories unfold in the saddle. Others happen behind the wheel. For Jeep Ouray, we turned a two-day shoot into a five-slide social media campaign that captured the feel of a fall date in the San Juan Mountains.
The Shoot
Two days, 400–500 images, one Jeep, and one idea: show how adventure can double as a love story. From backroads and cattle crossings to golden hour views, every frame had potential. But in the end, only five made the cut.
The Story
A campaign is more than pretty pictures. It’s a sequence:
Anticipation — Date Day with Sylvia
Life on the trail — Sharing Trails
Big views — Drive Into Gold Season
Sunset close — Golden Hour
The quiet after — The San Juans Call
Typography sat in the shadows, branding stayed whisper-quiet, and the images carried the weight.
The Results
We ran the campaign for five days on Instagram + Facebook. For a $70 ad spend, it delivered:
~6,700 views
~5,700 reach
~270 engagements
~260 profile visits
~90 new followers
Cost per profile visit: $0.29
The imagery didn’t end there. Jeep Ouray used the same assets on their website, in email marketing, and as printed collateral around the resort—proof that one shoot can fuel every channel.
Why It Matters
This wasn’t just about Jeep Ouray. It’s about showing what’s possible when you pair authentic photography with thoughtful campaign design. A drive becomes a date. A date becomes a story. A story becomes a campaign that works.
See the full campaign breakdown, image galleries, and overlays here → https://www.markusvanmeter.com/social-media-campaigns